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The Marketing
Department works in collaboration with all the
departments within the company. It elaborates
its annual action plans with regards to the product’s
environment ..
Used to benchmarking, the department
keeps close watch on all the advertising activity, the
products, the promotional events , etc.
It always
remains close to the consumers, listening to them while
collaborating with R&D the department to launch
new products. Regarding commercials , our brands
reach high notorieties, capitalizing the sympathy
and trust of the consumers . To do so, we
engage campaigns based on emotion and culture
that generate strong memorisations .
As a popular
brand , The Prairie has been particularly engaged
in sports sponsoring as well as in community life
actions.
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